Grace & Modern Technology

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calendarOctober 15, 2012

Browsing through FaceBook, I noticed a post from a friend of mine who quoted from Max Lucado’s new book, “Grace”. The quote was so powerful that I went to Amazon and downloaded it to my Kindle within 30 seconds of reading it. Here it is:

“Here’s my hunch: we’ve settled for wimpy grace. It politely occupies a phrase in a hymn, fits nicely on a church sign. Never causes trouble or demands a response..This book asks a deeper question: Have you been changed by grace? Shaped by grace? Strengthened by grace?..God’s grace has a drenching about it. Grace comes after you. It rewires you..Grace is the voice that calls us to change and then gives us the power to pull it off.” – Max Lucado

That’s how modern technology works today. A powerful medium like FaceBook displays an amazing quote from a noted writer and I click the link. Bam! Commerce is consummated.

Here’s the major insight, though. This post was from an old friend of mine. When she speaks I listen. Had it not been for her post, I may not have ever heard about Max’s new book. If it were not possible for me to easily purchase the book on-line, I doubt if I would have made the effort to buy it. And what’s even more incredible about this experience is that I’m writing a blog about Max’s new book, hopefully selling him more books.

What’s the lesson here? It’s not about technology or even friendships. It’s about great content. I don’t know how anyone can read this quote form Lucado’s book and not buy it. It’s here for you.

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