artist-management

Don?t get me wrong.? I?m all for formal education (I?ve got some myself) but this teaching program isNOT?like getting a college degree, strung out over 4-5 years of ?theoretical? teaching by people who have never represented real artists.? It is a programtaught by people who are currently working with world-class talent, people who have the??know how??to make a great living in the entertainment industry.? It is fast-paced and technically cutting edge, using the latest concepts in education.? Yet you can go at your own pace, even starting your career while you?re still learning.Check This Out:

• Learn about the structure and organization?of a record label and the various departments in a label from the people who actually work in those roles.
• Understand what criteria labels use to select an artist to sign and how to get their attention.
• Know for sure the most effective way to approach labels to get your artists signed.
• Develop strategies to enhance the prospect of landing a deal for your artist.
• Keep momentum going while you develop your artist for showcases and industry events.
• Learn which booking agency to sign your artist to and how to get them bidding on your acts.
• Figure out how to create ?buzz? so everyone is talking about you and your artists.
• Develop the elements of your personality so that you can make influential connections and develop relationships that will serve you over your lifetime.
• Take a look at every entity in the entertainment industry and understand how they figure into a plan for your artist?s future.
• Get out there and network like crazy.? Finally understand all of the various organizations associated with an artist?s career and their function in the process.
• Learn how to lead an artist?s thinking and gain their respect and trust.
• See how a management company should be organized to manage multiple careers efficiently.
• Carve out a great life doing what you love.? Get long-term compensation and respect.
• Glorify God through the ministries you are entrusted with.

I will take you by the hand and PERSONALLY walk you through every aspect of the entertainment industry.?

? I have worked in almost every area of the business including?record label operation,?music publishing,?booking,?tour promotion,?book publishing, network and local?television, network and cable?news,?motion pictures,commercials, corporate?sponsorships,?media,?marketing,?radio,?branding,imaging,?design,?wardrobe,?stylist,?publicity,?media training?(including crisis media),?production,?recording,?transportation,?social media,?live performance,?music video,?comedy,?public speakers,?merchandise?and other various areas of the entertainment industry.

? There?s not much I haven?t done in the Entertainment Industry!

Over the years I?ve learned how to develop industry relationships and gainrespect?and?trust. ?I have developed a valuable reading list and identified conferences, seminars and workshops that provided shortcuts to my success.

I have learned the secret to a concept that has been the most influential component of my journey thus far,?and I?m willing to share all of this with you!

Pretty nice for an average Joe,?right?? If I can do it,?anyone can do it!? But it took me many years to figure everything out.

I have?valuable experience and years of wisdom?to dish out to you.

How?d you like to have me right in the room with you every day or in your car as you drive, advising you on decisions, helping you with the choices you make and teaching you all the things I?ve learned?

How about having some access to my industry friends who have been involved with many of the successful artist in Christian music?? Don?t you think that would be invaluable?

***I sure wish something like this had been available to me when I was first starting out.***

First off, I want to help you decide on what kind of artists you should sign to management.? Or, if you already have an act or two, I can show you how to lead them effectively ? maybe even help you evaluate them to see if you are wasting your time and energy.

There are?red flags?to watch for in artist?s behavior and personality.? I?ve learned these lessons the hard way.? Nothing is more frustrating or heart breaking than to invest your resources and time in a talented act only to watch them self- destruct in a year or so.? Some acts are simply not manageable.

I can also teach you how to?manage?and?structure?your work life.? Technology can be your best friend but improper use of it can be counter- productive.

We?ve learned how to use?social media?and the?internet?to stay current on trends in the entertainment business.??The future of the industry is changing rapidly.? I?ll teach you how to stay current on developments in technology as it applies to entertainment and music.

I have been extremely effective with niche markets.? I have a reputation for working??outside the box??and I?ve found amazing results with techniques I?ve developed that do not require traditional approaches to career development.

New frontiers are opening up every day but you need to develop a pioneering spirit to take advantage of the opportunities that abound.? It?s like the wild, wild West out there now and I?m a cowboy!

??It doesn?t take nerves of steel to succeed necessarily, but it does require some risk.? I will show you how I have learned to manage my risks and still stay in the saddle.

But before you do any of this, though,?you need some coaching.? You need to see what the industry looks like from 20,000 feet and you need a bird?s eye view of all of the entities that are associated with an artist?s career.

? And that?s where my Artist Management Training Course comes in.

It is designed to help you

• Massively increase your potential for success in the entertainment business
• Advance your career prospects in the field of artist development
• Create a system for you to grow your talents and gifts
• Add value to your resume of expertise in the entertainment industry
• Provide ministry opportunities for you and the artists you represent

If you resonate with my?values?and?experience, then you?ll love learning how to craft a career in this industry that will transform you and lead you into the life you deserve.

In just a few months, you?re going to walk away with:

• The experience and posture to encourage artists and industry people to respect you as a bona-fide artist management expert.
• Knowing the specific steps to launch and grow a profitable management company.
• Insider secrets to representing careers and ministries that only a few understand.
• The knowledge of how to craft your resume and presentation to artists and the industry so that they will have confidence in your ability to represent artists properly.
• The top 10 characteristics of highly successful managers.
• Knowledge of how to turn one successful act into a whole roster of vibrant artists.
• A bunch of simple, little behind-the-scenes tips that will save you tons of time, money and energy and keep you from learning the hard way.
• The exact approach and structure I use to convert 100% of the acts I represent into paying clients (on the spot.)

BEST YET, you?re going to know how to be?paid well for doing what you love.? You will be ready for massive results.

So let me walk you through how you?re going to get all of this amazing information.

First off,?you?re going to learn?EVERYTHING?you would have if you had been at my live event.? This is a combination of the?COMPLETE?version of my 3-day intensive training where I teach?step-by-step?how to develop a successful management company?AND?I?ll include the interview footage of notable folks in our industry sharing their wisdom and insight specifically as it pertains to the management of artists?PLUS?you?ll have the opportunity to have me walk you through it all?PERSONALLY!

Remember, I don?t believe in just sending you a product to have it unused.? I?ve created an entire Home Study around this life-changing information so you get the most out of it.

Here?s just a sampling of what you?ll get in our comprehensive virtual training:

You?ll also learn:

• How to evaluate an artist and predict the future prospects for their success based on factors other than their talent.
• My proven method of artist interviews which will teach you questions to ask that will give you an indication of their manageability.
• How to evaluate your artist roster to determine if any conflicts might arise in the future
• Tips on how to find talent and why I always see them perform live before I interview them.
• How I ?sell? myself and my company to artists.? This is one of the most important things in the business and it will leave you dumbfounded if you don?t master the techniques I use.
• A list of big mistakes most new managers make, including getting too close with artists personally.
• 3 simple steps to start each day so that you will maximize your efforts and stop things from falling through the cracks.? Learn the secret of sharing this with the artists you represent and you?ll have happy campers calling in from the road or studio.

Here we?ll talk with some?award-winning,?top-selling?artists to get their take on artist management, and listen in on their private thoughts about what they believe are the?important characteristics?of a good manager. ?We’ll hear their inside story of how they broke out in the entertainment business and how they now understand the important role their manager played in their career development.

You?ll find out why they decided to go with the manager they eventually?signed with and you?ll gain valuable insights into how they evaluate their current manager.? You will see how to earn the?confidence?and?trust?from an artist so that you will have a long-term relationship with them ? and?get them to recommend you to other artists!

Songwriters and music publishers are the ?hidden treasure? in the creative process.??Without writers, music would be devoid of much of its art.? We?ve interviewed well-know, seasoned writers and their publishing companies for this project so that you will gain an?understanding of the songwriting process and the business of music publishing.? You will see how the income stream from music publishing (and its various components) can add to your bottom line and?grow residual income?for you and your artists.

Speaking of publishing, we?ve also included a detailed section on book publishing and author development.? Over the years, I have discovered the?unique issuesand?challenges?of those two worlds.? Some of you may be interested in only representing speakers and authors and that?s OK because?this course is designed for any genre of management.

The book publishing world and author development arena are not as complicated as the music business and most of the fundamentals are similar.? Certainly, I have found that authors, speakers and musicians are developed pretty much the same way.? Only a few things are unique to either of them.??Plus, most artists today are also becoming authors.??That?s an incredible way to expand their brand and I?ll show you exactly how I?ve done it with many of my artists.

Now that you have the?foundational information firmly embedded in your mind, you are ready for the??how to??portion of the course.? Here we?ll dive deep inside the?operations of a management company?and learn specific knowledge about how to function successfully in the entertainment industry.? You?ll discover??know how??about the world of artist development and??insider??information on how to exploit the system for maximum results.

Contracts, Contracts, Contracts!

There is a sea of legal paperwork and agreements that a manager has to deal with in the entertainment business.??Sometimes I feel like I?ve earned a law degree because of all the contracts and agreements I have to deal with almost daily.? Music attorneys are very good and their services are necessary to protect you and your artists ( we?ve included interviews with several of the best).

However,?your artists are going to expect you to be an expert on every aspect of entertainment law.? And you better know how to interpret the things your artists have to sign and live with.? They will look to you to keep them safe and to ensure they don?t make bad decisions in any area of their professional life.? You can bury your business and your artist?s finances paying huge legal fees.

Sometimes I feel like the only ones making money on deals are the lawyers involved.? That?s why I learned how to use standard forms of agreements and have my lawyers only edit or add their expertise.? It saves a ton on legal fees and makes me look like a?hero?to my artists.

I?ll share all of these basic agreements, forms, and contracts with you.? You won?t believe how long the list is!? At one count, I discovered that there were OVER 50 DIFFERENT (or variant) basic forms of contracts in our industry.??The value of this segment alone is worth the price of admission!? And I?ll make every one of them available to you.

The Concept of Modeling:

A?shortcut to success in any field?is a concept that a friend introduced me to a number of years ago.??It has allowed me to progress and grow my business at a faster rate than I ever imagined possible.? It is a way to eliminate most of the guesswork in any endeavor, and it will transform your life if you apply it.

The concept is known as?modeling.? It is derived from the word ?model? which means that something is a standard or example for imitation or comparison.? I?m going to show you how it works.??This idea alone is possibly the single-most valuable thing you?ll learn from our time together.

I?ve got lots of amazing ideas and concepts I?ll share with you but this one is ashort-cut to success.? It will carve years of work off your efforts to succeed.? I can?t wait for you to grasp the idea.? I think it will be one of those break through moments that you?ll look back on years later and realize that without learning this, your life would have been far less vibrant and rewarding.

In line with the modeling concept,?I have interviewed a number of well-known artist managers.? These are people who are leaders in their fields, all of whom have led the careers of famous acts.??You?ll get the unique approach that each of them adopted that allowed them to experience unbelievable results with their artists.? And you?ll discover that there are?many ways to ?skin a cat?, so to speak.

I?ll also introduce you to a number of professionals in the entertainment industry.? Through the magic of video,?I?ll have you sitting right next to them hearing answers to questions I know you?d love to ask.

These are probably people you?d have a hard time getting in to see.? But they are friends of mine, people I?ve developed relationships with over the years.??I know the questions to ask them, too.? Questions that will give you the education you need to understand this very complex business.

Once you have an act or two signed to your management company and?your company organization in order,?what?s next?

I?ll show you the??day-to-day??systems that we use to operate our company.? We?ve learned efficient ways to keep ourselves?organized for maximum output.?Nothing happens at our place that has not been planned out in advance.

We run?a creative place that is a fun environment and things are accomplished in a systematic way to ensure our productivity.

How is it possible to work with creative types all day and still maintain our business sensibilities???We?ve developed a structure in our organization that allows us to be free to come and go as we please, but we are always dependable and time conscious.??This concept?will definitely help you run a tight ship while having a great time.

• You?ll be able to SIT IN on some of our strategy and planning meetings to see how we develop tactics for implementing artist?s career development plans ??for real live artists!
• You?ll experience what it?s like to take an artist from unknown to a level of success to which any new artist would aspire.??NOTHING HAPPENS BY CHANCE!? We plan?every step, adjusting, of course, for opportunities.
• You?ll see how we ?read? the market response when we launch a new career.
• You?ll be able to sit in on some of the meetings with?labels,?agencies,producers?and all the?other entities?associated with an artist?s career development.

?It will be like watching a reality television show! Have you ever?thought about how much you learn by watching one of those crazy programs?

• ?You?ll also discover how we stay up to date on industry changes and news.? I?ll show you my routine for that.? Once again, years of experience come into play and I?ve documented everything.
• You’ll be able to use our templates for your organizational structure and have so much freedom you?ll probably feel like we do ? WE CAN’T BELIEVE WE GET PAID FOR HAVING SUCH A GREAT TIME!!!
• You?ll be able to follow us around on road trips with artists, climb on a tour bus to see what that experience is like, go backstage at a concert and witness how we organize every aspect of the show and a whole lot more.

It?s all captured on video for you.? We?ve made it entertaining to learn this stuff!

I want you to come out of this course confident that you will succeed in the business.

I want to sit around and swap ?war stories? about your experiences in the entertainment industry with you some day.

I want to hear about your successes and watch you grow and learn.?

It?s?really?important to me.