Artist Management 101

calendarMarch 27, 2012

I?ve finally done it.? At least I?ve started the process.? As many of you know I?ve talked about developing a video teaching series on Artist Management for some time now.? The idea of teaching what I have learned over the last 30 years evolved out of my desire to see more qualified artist managers in our industry.? I know from experience that the role of artist manager is vital to the success of artists.? I remember how difficult it was for me to get started in the entertainment industry, so I had to learn through trial and error.? Sometimes that kind of process produced a lot of pain for myself and others.? A shortcut sure would have been welcomed.? There simply wasn?t a way to learn how to succeed in my field back then, and it?s still that way today.

Now, amazing advancements in technology allows me to teach everything I have learned over the past 30 years.? Click here for the first installment,

Social Media

calendarMarch 22, 2011

Hello. Kyle here. I wanted to tell you about an experience I had with social media and the lesson learned from the experience.

Recently, I had an appointment with Vanderbilt Dermatology in Franklin, TN. After I had sat in the waiting room for 45 minutes past my scheduled appointment time, I decided I would Tweet out ?I don?t know why I try to be on time to the doctor?s office. The Vanderbilt Dermatology Clinic in Franklin never runs on time.? As fate would have it, I was called back 5 minutes later. The very nice nurse practitioner explained she running late because she was working with a patient. Simple enough.

A couple weeks later, I got a voicemail from the office manager Meg saying she wanted to speak to me about my appointment. When I called Meg back, she said she had heard it was a little rough. I was curious how she had heard, and she explained that she saw my post on Twitter.

Let?s stop for a second and discuss that. Here is a big organization like Vanderbilt paying attention to social media and more importantly to what their patients are saying. They don?t have to do that. Let?s be honest, if my story influences someone to NOT go there, big deal. New patients will still walk in the doors and visit their clinic. Instead, they are taking to social media to be a part of the conversation.

Back to the story. I told Meg all that needed to happen was the front desk staff tell me they are running 30-45 minutes late, and she agreed. Amazing! Actually listening to their customers!!

By the way, Meg asked how a follow up visit that happened was, and I told her it was the exact opposite. I owed her a positive Tweet, which I did later that day.

This leads me to a couple of questions. What are you doing to pay attention to what?s being said about your brand, or band, on social media? Better yet, how are you engaging your fan, or customer, and listening to their needs?

Apples And Oranges?

calendarMarch 2, 2009

Went to the Mac store today. I’ve been a PC guy all my life. I have always heard so much about how Mac’s are superior to PC’s so I decided to see one up close. I’ll have to admit the new aluminum frames look cool and they are considerably lighter but it doesn’t stop there. The features and ease of use are remarkable! I particularly loved the feature that allows multiple windows to be open at once on the same screen.

I didn’t stay long but I saw enough to draw me in like new car fevor used to. I’m sure I’ll buy one soon but until then my laptop and PC work fine and I’ll stick with them until they shoot craps. Then I’ll have to consider how I can switch all 10 of our PC’s out for Mac’s. Since it’s not quite so easy to integrate the two it will be an costly move.

The point is, once you make a decision to go with a particular technology, it’s really hard to change. Not only is it expensive but it’s also a time investment and a sharp learning curve is required. I’m trying to not let the sex appeal of the Mac drive my decision too. I’m not sure how long I can hold out on that end, though. Now to go look at the iPhone…

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